Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Hatt brings a unique position with Productsup and diverse industry experience that will accelerate the P2C software company’s path to profitable growth.
Productsupa Product-to-Consumer (P2C) software company, announced that one of its founders, Johannis Hattreturns as CEO. Since founding the company in 2010, leading Productsup through its key growth phases, and serving as an advisor to the board, Hatt’s unique experience with Productsup and the commerce industry provides him with insights valuable in shaping the company’s vision and driving its next growth. phase He is a successful industry veteran Vincent Peterspreviously Chief Revenue Officer, who was promoted to CEO in 2021.
“I am honored to return as CEO of Productsup at this exciting time for the industry,” he said Johannis Hattco-founder and CEO of Productsup. “The diversity of today’s retail ecosystem is only accelerating, with new markets and ever-higher standards for omnichannel retailers to meet customers where they want to buy. I’m highly motivated to build the next iteration of our offerings and shaping the ecosystem from product to consumer. I want to thank Vincent for his service to Productsup. Under his leadership, the company has reached great milestones for the industry”.
Marketing Technology News: Searchspring revolutionizes e-commerce Insights with next-generation analytics and reporting
Funding Productsup in 2010 with Kai Seefeldt and Marcel HollerbachHatt envisioned a platform that promotes commerce success, enabling the perfect flow of product content, fully optimized for each channel and target consumer worldwide. Productsup has grown with exceptional capital efficiency to serve the full range of high-traffic marketplaces and platforms in retail technology, including Amazon, Google, Salesforce, SAP, Meta, TikTok, and thousands more. In 2021, Hatt stepped back to pursue other endeavors while remaining a shareholder and advisor to the company’s board. In 2022, Productsup rose $70 million in funding from Bregal Milestone and Nordwind Capital and acquired World of Content. Its highly scalable platform equips the most sophisticated enterprise customers to effortlessly reach their consumers and target markets worldwide. Today, Productsup is trusted by more than 1,000 global companies and handles more monthly data requests than Google’s consumer search service.
Marketing Technology News: MarTech Interview with Elizabeth Maxson, CMO @ Contentful
“I’m very proud of our accomplishments over the past four and a half years,” Peters said. “We have continued to grow, develop our platform, and build on our P2C vision, despite the versatile market conditions. It has been an honor to lead the company in this phase, and I look forward to seeing how Productsup continues to grow under the leadership of Johannis”.
Going forward, Productsup’s top priorities for sustained success include driving profitable growth and enhancing its product offerings through continuous innovation and strategic reinvention. Focusing on these goals, the company aims to solidify its market position, meet evolving customer needs, and stay ahead in the rapidly changing trade landscape.
