Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
New York – August 8, 2024 – The business and commerce media ecosystem is rapidly expanding and shows no signs of slowing down, creating extraordinary and innovative marketing and advertising opportunities for brands and agencies. As these networks revolutionize how brands connect with consumers, the Interactive Advertising Office (IAB) will host the highly anticipated second edition IAB Connected Commerce Summit: Retail Reimagined on September 17-18, 2024 in New York City. This event will bring together key players shaping the future of commerce and explore the evolving ecosystem, transforming how consumers discover and buy products in the digital age.
From brand marketers and advertising agencies to retail disruptors and data innovators, the IAB Connected Commerce Summit provides a platform for industry leaders to share their visions and insights on topics including measurement, attribution, artificial intelligence, data, shopping experiences, influencer marketing, CTV. , shoppable ads, and digital out of home.
“Commerce media continues to defy gravity, providing exciting new ways for companies to leverage their unique assets and connect with consumers. However, their rapid growth presents new challenges that we must address as an industry, including the standardized measurement across channels, new types of walled gardens and creative standardization,” said David Cohen, CEO, IAB. “We are facing the age-old debate between standardization and innovation, and in response, we have expanded this year’s summit to a two-day experience. Attendees will benefit from presentations and panels with leaders who are at the forefront of shaping the future of this exploding market.”
Confirmed speakers and moderators include senior executives from Albertsons Media Collective, Annalect, Attain, Bimbo Bakeries USA, Campbell Snacks, Cencosud Media, CommerceNext, dentsu, Digitas, eMarketer, Experian, Fetch, Grocery TV, GroupM, Hero Digital, Kenvue, KINESSO, Kroger Precision Marketing, Mars, Mars United Commerce, MediaLink, Once Upon a Farm, Pentaleap, PepsiCo, Pinterest, Publicis Commerce, PubMatic, Riboli Family Wines, Rockbot, Shirofune, SiriusXM, Tesco Media and Insight Platform, The Interpublic Group, TikTok, Tinuiti, Vibenomics, and more.
At the event, IAB will release groundbreaking research that reveals how advertisers can craft their digital video campaigns to drive sales across CTV, social video and online video. The report will provide recommendations for how the buy side can better align with consumer expectations and how the sell side can acclimate insights into their environments. In addition, the IAB and IAB Europe will publish in-Store Retail Media Standards for targeting, measurement and reporting to ensure consistency and enable brands in the retail media space.
“Commerce Media presents significant opportunities and challenges for brands and agencies looking to leverage first-party data for targeting, measurement and partnerships,” said Jeffrey Bustos, Vice President, Measurement, Addressability & Data Center, IAB . “At the IAB Connected Commerce Summit, we address the intricacies of these emerging markets and partners, developing innovative solutions, best practices and standards.”
| 2024 IAB Connected Commerce Summit: Retail Reimagined Agenda * | |
| Tuesday, September 17, 2024 | Wednesday, September 18, 2024 |
| 8:00 – 9:00 AM Network breakfast |
8:00 – 9:00 AM Network breakfast |
| 9:05 – 9:15 AM IAB Keynote |
9:00 – 9:05 AM Opening remarks |
| 9:15 – 9:35 AM Editorial Fireside Chat |
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| 9:35 – 9:55 AM Democratizing Retail Media: Expanding Access and Impact for All Businesses |
9:50 – 10:15 AM Harnessing the Creator Economy: Integrating Influencers into Your Brand Strategy – How, When and Why |
| 10:00 – 10:25 AM Introducing Experian |
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| 10:30 – 11:00 AM Network pause |
11:30 – 11:55 AM Enhancing buyer experiences: strategies for engagement and satisfaction |
| 11:00 – 11:15 AM Navigating Privacy in Retail Media Networks: A Fireside Chat with Top Legal Executives |
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| 11:15 – 11:40 AM The future of DOOH: Improve your video buys with digital out-of-home advertising |
11:55 AM – 12:20 PM Revolutionizing Retail: Digitalizing the In-Store Experience |
| 12:15 – 12:30 PM Presented by Pubmatic |
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| 12:30 – 1:30 PM Network lunch |
12:20 – 1:20 PM Network lunch |
| 1:30 – 1:55 PM Buyer Experience: The Evolution of Consumer Expectations in the Business Journey |
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| 2:00 – 2:25 PM Attribution of In-Store Data: Bridging the Gap between Retailers and Online Platforms |
1:50 – 2:15 PM Level the Playing Field: Democratizing Media Retail for All Businesses |
| 2:30 – 3:00 PM Breakout Sessions |
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| 3:05 – 3:45 PM Network pause |
3:15 – 3:45 PM Session Breakout |
| 3:45 – 4:10 PM One year after the implementation of measurement standards: impact assessment and results |
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| 4:10 – 4:25 PM Introducing Vudoo |
4:35 – 5:00 PM Creative Best Practices with AI: Unlocking the Potential of Artificial Intelligence in Marketing |
| 4:25 – 4:50 PM Create a Unified Approach to Trade |
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| 4:55 – 5:00 PM Final remarks |
5:00 – 5:05 PM Final remarks |
| 5:00 – 6:00 PM Reception Networking |
5:00 – 6:00 PM Reception Networking |
All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https://www.iab.com/connectedcommerce
About IAB
U Interactive Advertising Office enabling the media and marketing industry to thrive in the digital economy. Its membership includes more than 700 media companies, brands, agencies and technology companies responsible for selling, delivering and optimizing digital advertising marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies and the wider business community about the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops standards and technical solutions. IAB is committed to professional development and raising the knowledge, skills, competence and diversity of the workforce across the industry. Through the work of its public policy office in Washington, DC, the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policy makers. Founded in 1996, IAB is headquartered in New York City.
Contact IAB Media
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
[email protected]/[email protected]
