Retail’s Big Show Convention in New York

parcelLabthe leading post-purchase experience platform, announced the launch of pL Copilot and AI Email Editor at NRF 2025: Big Show Retail Convention in New York. These two game-changing capabilities are designed to transform how retailers manage and personalize their post-purchase journeys. Copilot and AI Email Editor raise the bar for marketers looking to be at the forefront of the industry while building experiences that create customers for life.

“Retailers operate in a fast-paced environment where customer expectations and operational needs evolve rapidly”

pL Copilot is a powerful AI assistant that helps teams optimize customer communications and touchpoints, identify and improve operations, and spark innovation. By providing real-time insights and program guidance, pL Copilot enables retailers to unlock their full potential – with no technical expertise required. pL Copilot is integrated directly into the parcelLab platform, giving teams real-time, natural language-driven support to optimize workflows and customer journeys effortlessly. With actionable insights, personalized recommendations, and automatic access to parcelLab’s extensive developer resources, Copilot accelerates decision-making and operational efficiency – all while empowering teams to take full control of their post-purchase experience. pL Copilot brings the expertise of parcelLab’s extensive knowledge directly into the platform, enabling sales teams to confidently tackle everything from creating custom post-purchase updates to optimizing operational workflows.

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parcelLab’s AI email editor harnesses the power of AI to automate and personalize email communications, ensuring every message is impactful, localized and on-brand. Whatever updates retailers plan to send to their customers, these capabilities will enable retailers to deliver highly tailored and seamless experiences across markets and languages.

Paired with pL Copilot, AI Email Editor takes post-purchase communication to the next level. With built-in instant translation in over 160 languages, AI Email Editor ensures consistent messaging across global markets – whether it’s an order confirmation or an exception notification. Retailers can effortlessly engage diverse audiences, creating a truly localized experience that strengthens customer loyalty and builds trust, no matter where the customer is based.

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“Retailers operate in a fast-paced environment where customer expectations and operational needs evolve rapidly,” said Giles Whiting, CEO of parcelLab. “Together, pL Copilot and AI Email Editor enable retailers to unlock new levels of efficiency, innovation and customer satisfaction. By providing intuitive and automated solutions for workflows and post-purchase communications, parcelLab enables retailers to deliver exceptional experiences that create customers for life.