Samsung goes big on anti-glare screens and AI with 2025 TV lineup

With their new line of TVs, Samsung made a decision that I think could be a bit divisive. The company carries the Matte display technology, no reflections which debuted on last year’s S95D OLED to several more models – including its flagship mini LED. Here at CES 2025 in Las Vegas, Samsung is showing off all of its latest TVs at its annual First Look event.

The new S95F QD-OLED becomes incredibly bright, probably using a newly announced Samsung Display panel that is technically capable of reaching 4,000 nits. According to the company, the non-glare coating has been improved to further reduce reflections from overhead lighting, floor lamps and the sun. And similar to LG’s top-tier OLED 2025 announced earlier today, the S95F is capable of hitting a maximum refresh rate of 165Hz. PC gamers, rejoice.

If you are wondering what is so controversial about Samsung’s glare-free screen, some people insist it results in an overall picture worse than glossy coatings and that the perfect blacks of the OLED are no longer as inky black in all lighting conditions. This topic has been debated for a long time Redditin YouTube videos (Hey, Caleb), and all over ACP Forum.

But clearly Samsung remains unfazed by the haters because now the glare-free display is also coming to the company’s “Neo QLED” Mini LED TVs for the first time. That includes the flagship 4K QN90F and this year’s two 8K models. (Buying an 8K TV is very stupid; I still strongly recommend against doing that.) Samsung’s other 2025 4K TVs remain with a glossy treatment, so at least there are options if you refuse to go without glare.

These latest Mini LED TVs are also available in some really huge sizes: the QN90F exceeds 115 inches, while the QN80F (glossy) can be had up to 100 inches. Samsung says the wonderfully named “Supersize Picture Enhancer” will help keep 4K content looking crisp even on that behemoth QN90F. You won’t find Dolby Vision on any of these TVs, no matter the size; clearly, it is a philosophical choice at this point.

By 2025, Samsung is pulling all of its AI-powered TV features under a new brand called Vision AI. These include the usual suspects like AI Upscaling, Auto HDR Remastering, and Adaptive Sound Pro. But there is a new Click to Search function that can identify the actors on the screen, the location of a shot, or which clothes are featured in a scene “with a single click of the new AI button on your SolarCell remote control” . Yes, there is now a dedicated AI remote button.

Another new AI trick is Samsung Food, which “recognizes food on your screen and provides recipes to bring it to life.” I’m mildly curious about it and can’t wait to see how accurate or off the mark it is. Live Translate is a much more useful addition: it can “instantly translate closed captions in live broadcasts into up to seven languages.”

The company also uses AI to provide more robust home security features. From tonight’s press release:

Samsung AI Home Security turns your TV into a smart security hub. It analyzes video feeds from your connected cameras and audio from your TV’s microphone to provide complete home monitoring.

It can detect unusual sounds and movements, such as falling or break-in, to give more peace of mind if you are at home or away.

You’ll receive alerts and notifications on your phone or directly on your TV screen, helping you stay connected to your home while ensuring the safety and well-being of your loved ones.

Samsung is also leveling up Bixby, which isn’t something we’ve seen in a long time. The company’s voice assistant can now “better understand context and assist with multiple actions – like changing the channel and increasing the volume at the same time.” You can also now control your Samsung TV with the Galaxy Watch on your wrist. That has absolutely nothing to do with the AI, but it can be convenient at times.

As for its lifestyle TVs, Samsung announces The Frame Pro, which you can read it all here. Prices for all of these 2025 TVs will be announced in the coming months, and they will begin shipping this spring.

Photo by Chris Welch/The Verge