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In this week’s issue, Chandrika asks:
“What are the important points to be taken into account when exploring keywords for SEO using the Google Keyword Planner? Should we focus on keywords with a monthly search volume of 500? Or, should we give preference to key words with low or high competition?”
This is a great question, and here’s a simple answer: don’t focus on the key word. Focus on the user’s solution based on intention keywords.
The Google Keyword planner shares an estimated volume of searching a keyword, but that does not mean that the whole volume represents your audience. Some of them may seek information, not buy, and only part of them are there to turn into income.
The word “bark”, for example, could be a bark on the tree or the noise the dog creates.
The search for the bark on the tree could be the way it looks or feels, whether it is a sign that the tree is healthy or not, and questions about using the age or genus of the tree.
The “bark” for the dog could refer to the specific sounds of certain breeds, could indicate that the dog is ill or the user is looking for ways to reach the dog to stop barking or training a dog to bark the command.
If there are 500 searches, maybe 300 for the noise that the dog makes, 200 of which are intended to determine whether the dog is sick or healthy and 50 is for training your dog to bark.
If you sell dog training books, this may not be the best phrase for after that, but this is a topic you may want to cover. Here comes the optimization of the theme.
The topic will cover “SEO keywords” and increase a potential set of traffic on the basis of entity The meal is also the solution it provides.
Optimize for a solution and topic
Instead of optimizing the keyword by inserting a copy, header and title, optimize for the topic to which it is referred to.
Ask yourself what the person looking for this keyword is looking for and build a series of pages that meet these needs.
- If it is a conversion phrase, incorporate questions and solutions that the person is related to the inquiry of the product into the product page or collection. This can be done in the copy itself or in the FAQs if your template has them.
- When a keyword has an informative and conversational intention, such as “micro needle”, it can relate to the procedure and procedure, a series of photographs before and after or someone who wants to find local honey spa. This means that your web site should have multiple types of content for SEO keywords based on phase The customer’s journeyincluding:
- Pages that show before and after, and according to skin type and age.
- Posts and guides on blog that cover the procedure and alternatives if it is not a match.
- Comparisons of micro needles and similar procedures to help a person know what is more appropriate for their needs.
- A direct conversion page on which you can on board or download your payment.
By creating a topic guide, your website gets stronger for certain phrases.
Machine learning and AI are getting better in understanding what the content solves, and they use content reliability and phrasing to determine the keywords for which the site should be ranked.
If the content is obviously showing knowledge and expertise, and claims or solutions are substantiated by proven facts, you can appear for keywords without optimizing the phrase from the Google Keyword Planner.
Once you have content and user intention, such as shopping or learning, completed textual, add the scheme.
Use articles or blog scheme, depending on whether you are a website for information content. Use a shopping scheme, such as product, collection or service, along with the area served and additional types to help start the house of the house.
Keywords with larger quantities of searching
Keywords with large quantities of searching They are tempting to optimize. However, instead of taking care of the key word, take other keywords similar and are part of the solution.
Put them in a group, then think about how they communicate to educate a person so that the person has the necessary information to make informed decisions about their purchase, whether it is a product or a collection/category page.
Keywords and the amount of searching are part of the topic, but don’t focus on their volumes – focus on the phrases solutions.
Your goal is to create the end resource for the topic, whether it is a question, guide or compatibility for products and services.
When you do this, the keyword searches can be exponentially multiplying, and you can optimize the same page for multiple phrases of large volume.
Doing this, you may also be able to avoid making content that cannibalize It is alone so it has a content map of your website.
When you know that the site is dedicated to the topic and a particular intention, you have a reminder that you do not create another page just because there is a search volume you found.
Instead, try to include the theme of the phrase based on the intention of searching to the correct page for that search volume.
The results of the competition are not important
Someone has to appear for the phrase, so why not be you?
The results of the competition are the results made by the SEO tools and the search engine is not used.
The search engines are engaged in providing the longest response in the easiest format in absorbing and in the fastest possible way. If you do, you may be a site that gets rank and traffic.
For very competitive phrases that spend big money, you will need some authority and trust, but there is no reason not to create a content that can be ranked.
You may be lucky and keep traffic from established web sites – that happens a lot. When he does this, he may attract return links Of course from highly authoritative web locations, which help build the stability of your website.
Another reason for creating this content is now that in a format that can be easily used and reliable can help rank after your website is strong enough. I saw that this was happening, where more pages rose to the top during core updates.
If you do not create content because you think it is too competitive, you will not have the opportunity to rank it when basic updates occurs.
The last thing I would consider when looking at the keywords with 500+ monthly searches is a long tail.
Long -tail phrases can be part of the theme. When filtering the keyword exploration tools to show volumes only at 500+, miss the parts of the entity, which may include consumer questions.
Know what is important for a consumer or user helps them provide more complete solutions.
When the page answers all their questions, they can now be converted (if your course is good) or may subscribe to your publication because you are a solution provider.
We never focus on SEO Keywords when researching, but we love large quantities when we find them.
We look at what they will benefit the person on the page and if it fits the topic of sites, products and services.
From there we use keywords and volumes of searches to set a potential goal in traffic but do not emphasize if there is No search volume.
The Google Discover Data, for example, will not appear, but if the content is aligned with interests and your web site qualifies, you could stand out and attract a ton of new visitors.
I hope this will help answer your question.
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FEADED Picture: Paulo Bobita/Search Science Journal
