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As part of your own Q1 2025 Earlier EditionSnap said that the plans to remove the simplified version of his application.
The news comes seven months after Snapchat started testing Redesigned version of the Snap MAP or Stories cardless version. The new version consolidated the navigation tape of the app about three icons: Chat, Camera and Snapchat -ov Tictok competitor, Spotlight.
Instead of continuing to test a simplified version, the social network will now start experimenting with a “five -tabs -based refined interface that maintains all the existing apps of the application and facilitates access to the reflector.
“In terms of simple Snapchat design, we have learned a lot from redesign, but in the end we discovered that it is difficult, especially for energy users, people who really love Snapchat the way they used the map and stories all the time, to really adopt a three -tab design, which made a harder to find stories and subscriptions and more with respect to the ticket.” Snapchat design and develop a five tabs design with these teachings. “
The company says it has found that more prominent experience is the center of attention and integration of friends in chats in chats significantly increased daily content viewership and overall content views, especially among more casual users.
“Our most commonly engaged Snapchatters have consistently showed a tendency to look with five tables, which favored the knowledge of the discovery of the contents based on the tiles and on the dedicated card,” Snap said in his letter to investors. “Informed by these insights, we started testing a refined five -table interface that combines the best of both approaches: bringing more stories into the experience of messaging and adding easier access to the center of attention, now located directly on the right side of the camera.”
The turnaround comes as a Snap section that it has lost a million users in North America in the Q1 quarter. Snapchat Daus (Daily Active Users) in North America amounted to 99 million, compared to 100 million in the last quarter and 100 million in the previous year, according to a Snap letter from shareholders.
Snap reported on revenue in the first quarter of $ 1.36 billion, which is 14% compared to one year. The company says that progress was guided by the growth of its Snapchat+ subscription and progress, which it achieved its advertising.
Snap has also reached a new turning point: more than 900 Maus (monthly active users) around the world. In addition, the Duas social network increased to 460 million globally, an increase of 38 million compared to one year.
