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Super Bowl Halftime Show Is a Retail Opportunity


During the Super Bowl 57 in 2023, progressed under his tack as to their sample maliffe, attend to go through the nose between songs.

This moment of three seconds Generated $ 5.6 million in average impact value (Miv) for as much as first 12 hours after the show, for launch. Also created a halo around lingerie and room mark X making, that acquired $ 2.6 million in MIV.

Super Bowl MachFtime show is the last stage, not only for musicians, but for the brands always have more.



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