Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
In a five-second ad it released during the Super Bowl, the language learning app Duolingo shocked, confused and delighted the audience that saw the brand’s mascot. the rear part widens and explode into a smaller green owl. Duolingo’s message behind the strange place was for users to do their daily lessons, “without bottles”. While it might have puzzled the viewers, prompting some to scour the Internet to understand the meaning, some were already in on the BBL (Brazilian butt lift) joke. However, the brand managed to make a splash in a short time. – Kyle O’Brien
Teleflora | “Mother: A Teleflora Love Story” by The Wonderful Agency
Teleflora has made its advertising bones in recent years by telling heartwarming (sometimes heartbreaking) and unconventional love stories. With its Mother’s Day 2024 campaign, it hit all the feels with a long spot that highlights adventurous women, who break the rules, who remove the stigma that sometimes adds “mom” to their many dimensions. Because the mother was not always a mother, you know – she had a life before birth. By focusing on the whole person, Teleflora broke the mold for mother-centric marketing and continued its successful two-hankie streak. -TL Stanley
StōK Cold Brew | ‘Wred Dragon’ by Maximum Effort
Is it really Sir Anthony Hopkins under the furry, crimson mascot costume for Wrexham AFC? Yes, it is, insists this melodramatic, documentary-style ad that marked the Danone brand’s first foray into the Super Bowl. Aired regionally and streamed, the low-key and fun spot was a big game, shamelessly hijacking a US soccer party to hype a UK professional soccer team and their coffee sponsor. It also gave viewers another reason to love the tireless Hopkins. -TL Stanley
Show-Me Organics | “Taste Your Own Medicine” by Bandits & Friends
The David in this case (the cannabis company of Missouri Show-Me Organics) continued to fight its Goliath (Big Pharma) with a bold challenge to the manufacturers of opioids to use the drugs they sell to American consumers. At the heart of the effort, a short documentary advocates for weed as an alternative to addictive prescription drugs, using pharmacy owners turned cannapreneurs as its relatable stars. The content tapped into public anger over the opioid epidemic, calling out pharmaceutical executives by name on social media, as a bold follow-up to the satirical 2023 campaign, “Questions to Your Doctor.” -TL Stanley
