Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Hong Kong Ballet | “Everything Academy” by Design Army
If you ever get a chance to see the Hong Kong Ballet in the flesh, by all means, take it. If not, watch (and revisit) this amazing short film celebrating their 45th year in business and debuting a new training program. The longtime agency and brand partners, well-versed in genre-hopping, landed somewhere between fantasy and sci-fi for the latest marketing effort. Along with the value of pure entertainment – visual look and movements that defy gravity – the video gives another master class in how to promote classical dance to the contemporary public. -TL Stanley
Thinx | “12 Hour Road Trip” by BBDO LA and BBDO Atlanta
Natasha Leggero and X Mayo star in this Girls Trip-style short film for period skincare brand Thinx that combines a product demo with cheeky improvisation, slapstick humor, and sight gags, set against the urban sprawl of Los Angeles. Coming up with an alternative slogan, “Comedians in Cars Testing Panties,” was laughably easy. The friends, who were actually on their periods during filming, slogged and slogged through LA’s infamous traffic while maintaining a fluid conversation. And we are all better for it. -TL Stanley
Loewe | “Decades of Confusion” (in-house)
Many people over the years have been confused about how to pronounce the name of the luxury fashion house Loewe. The brand is in the joke in a short film with Dan Levy and Aubrey Plaza, written by Levy, and directed by Ally Pankiw. With cheeky humor, quirky characters, plenty of wigs and iconic looks from the Loewe archive, the film captures awkward moments in spelling bees across the decades, taking viewers on a journey through the history of the brand. It’s also refreshingly fun and self-aware for the typically austere luxury category. – Brittany Kiefer
