Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Reverse psychology is a powerful persuasion technique. Case in point: Visit Oslo’s tourist ad, which tells people not to come to the Norwegian capital. Laced with irony, the spot features an Oslo native who wonders if his hometown is even a city, given its small size and accessibility compared to tourist metropolises like Paris and New York. Visit Oslo’s viral announcement has struck a chord in a season of protests and government crackdowns on over-tourism in popular destinations like Barcelona and Venice. A low-key, unpretentious getaway like Oslo could be just what a new generation of travelers is looking for. – Brittany Kiefer
V&A Museum | “If you’re into it, it’s into the V&A” by adam&eveDDB
The V&A museum in London invited people on a wild treasure hunt across the country. Transcending the boundaries of a typical marketing campaign, the institution and the history agency adam & eveDDB hid objects in plain sight that catered to a wide range of niche interests: a ceramic pot in an antique; an engraved plaque on a theater seat; golf balls on a driving range; custom football shirts in Premier League matches; a silver tankard in a metal detecting hotspot; and much more. The elaborate initiative, several months in the making, appealed to younger generations by highlighting the relevance of the V&A’s collection of more than 2.8 million objects. – Brittany Kiefer
Body shape | “Never Just a Period” by AMV BBDO
Since 2017, when it became the first UK advertiser to depict real menstrual blood instead of the typical blue liquid, Essity, menstrual care brand Bodyform and its longtime agency partner AMV BBDO have a long history of breaking taboos on women’s bodies. Her latest release, “Never Just a Period,” explores women’s experiences that rarely appear on screen: unexpected discharge odors, getting your period while breastfeeding, having an IUD inserted, and so on. There are moments of comedy, joy and pain shared that aim to educate and resonate with generations of women who may feel neglected or dismissed. – Brittany Kiefer
