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Donna Speciale, president of US advertising sales and marketing, TelevisaUnivision
“The power and influence of Hispanic Americans should never be underestimated or dismissed. Our audience is one of the most coveted consumer bases in the country, and its impact has been front and center this year. From the music industry to the election, Hispanic Americans continue to be a driving force.
I think the industry has finally woken up, and while I’m proud of the investment we’ve seen from advertisers in this massive and powerful community, it’s clear that there are still more opportunities for growth in 2025.”
Matt Sweeney, Chief Investment Officer, GroupM US
“Two key insights stand out: First, the influence of the Federal Reserve on advertising budgets. Decisions on interest rates create ripple effects – lower rates increase consumer confidence and spending, driving purchases such as cars, home refinancing and renovations. This economic activity fuels industries and stimulates advertising budgets. It is a clear reminder of how macroeconomic trends impact advertising.
Second, the power of sports rights. Traditional networks without major sports rights are at a clear disadvantage. Networks with these rights attract massive audiences, drive audiences, and function as a vessel to cross-promote other content. Without them, networks may generate cash flow, but may struggle to be competitive in public markets.
