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New forms of media that attract enormous attention from consumers, but more uncertain interest from retailers, represent a great opportunity for those who are ready to bravely venture into unknown waters.
That channel is currently playing. At CES, Digitas head of innovation Morgan Pomish explains why gaming is her top recommendation to clients. She also discusses how the shift from paid and organic search to AI responses will affect brands. Will an SEO agency be replaced by an AI response agency? See more here.
