TikTok Beats Competitors by 2X with $6B In-App Revenue

Tictok, including Douyin in China, earned $ 6 billion last year to buy via app, more than double any competitor, according to the Q4 Sensor Tower’s Q4 Digital market index.

This marked a 36% Increase compared to the previous year, showing the growing financial dominance of Tiktor in the mobile trade.

Mobile apps growth

Global revenue from buying an application reached $ 39.4 billion in Q4 2024, UP 13.5% year after year. A total of 2024 revenues reached $ 150 billion (+12.5% ​​compared to 2023).

Applications that did not play faster grew faster, with revenues 28.2% up to $ 19.2 billion. The revenue gap between applications and games has decreased to only $ 1 billion, which is less than $ 5 billion a year earlier.

Tiktok’s Transformation Store

Recent Ipsos The study ordered by Tiktoc reveals that the platform is transforming trade behavior.

A study on nearly 4,000 US consumers revealed that 73% Customers of Tictoka Price Personalized Platform Recommendations, and three quarters agreed that this was their place to discover new brands and products.

Discovery Engine starts a purchase

Tictok’s approach to discovering helps sell through the application.

Two main components of the detection of the product of the Tiktor includes:

1. Personalized for you:: 68% Tiktoca buyer say personalized content allows for a greater product discovery
2. Search based on intent: Nearly 1 in 4 users asks for something within 30 seconds of opening an application

This detection system means sales. 70% The Tictoka buyer reports a purchase after seeing an ad or content on the platform.

Authentic factor

Tictok’s success in trade was built on trust.

Ipsos revealed that 74% Customers believe that Tictok’s content of the Creator is felt authentic, which is more than other platforms.

Aaron Jones, current IV VP e-commerce and media, explained that this authenticity achieved the results:

“Affiliate Creator created a sincere overview that has withdrawn, resulting in a sales raising through Omnichanel and a complete sale of taste with more than 59,000 orders at Tiktok Shop. Of the customers, 88% were new customers. “

Effective strategies for merchants

IPSOS research identifies three key strategies for brands:

1. Catch the immediate purchase of trade through the application: Use Tiktok Shop for Videos that can be purchased, shopping live and partnerships
2. Maximize the e-commerce with always tactics: Create experiences with full funnels between Tictok’s engagement and external shopping
3. Drive a trade everywhere with hybrid strategies: To ease flawless travel in physical and internet environment

The context of the platform

ios account for 70% app revenue ($ 27.5 billion) while Google Play leads to download 73.6% The market share despite having achieved the lowest download number (25.1B) of Q1 2020.

Tiktok ROI

Recent study Dents has shown that Tictok gives advertisers the best short -term ROI in Nordic markets.

The study found that Tictok produced a ROI of 11.8. This means that the stamps have earned almost 12 times more than initial investment on sale revenue within six weeks of advertising on the platform.

The stamps that have been consistently used by Tiktoc as always on the channel, instead of starting occasional campaigns, saw better sales results and higher yields.

Looking forward

In 2025. Tictok becomes a key platform for digital merchants due to its solid strategies of brings, notable roi metrics and the spread of the role in the trade.