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On the one hand, TikTok told advertisers that ad campaigns aimed at US audiences would resume ad distribution on Sunday, after the shut down of its platform for a few hours, according to a note reviewed by ADWEEK.
Live campaigns, however, will have “certain limitations”.
The memo notes that while TikTok has strengthened its infrastructure to minimize disruptions, it still anticipates “temporary service instability that may affect advertising in the United States.”
The update follows TikTok sudden return after being shut down in the US for more than 12 hours late last night. This morning, the company said it was working to restore the service and thanked President-elect Donald Trump for “providing the necessary clarity and assurance to our service providers that they will not face penalties providing TikTok to more than 170 millions of Americans and enabling more than 7 million small businesses to thrive.”
TikTok’s resurgence comes shortly after Trump announced plans to issue an executive order to curb a federal ban on the app.
Meanwhile, the representatives of TikTok he previously told advertisers that all US advertising campaigns will be automatically paused starting January 19 in light of the ban.
Read TikTok’s message to advertisers here:
“We are excited to let you know that starting today, TikTok will be available to the majority of users in the United States. In the course of Sunday, advertising campaigns that include the audience of the United States will resume operations and delivering ads to users based in the United States, although LIVE campaigns have certain limitations.
Although we have strengthened our infrastructure to minimize disruptions, we anticipate some temporary service instability that may affect advertising in the United States.
We are here to guide you.”
App users will now see a welcome message.
However, the app is not yet available on Google Play and Apple App stores.
