TikTok’s US Agency Lead Departs as Ban Deadline Approaches

Jack Bamberger, the general manager of TikTok’s US agency business, left the company on January 3, according to a person with direct knowledge.

A second source from an advertising agency told ADWEEK that a TikTok representative confirmed Bamberger’s departure.

The move coincides with the intensification of TikTok challengesincluding a potential US ban scheduled for January 19.

Bamberger did not respond to a request for comment. TikTok declined to comment on Bamberger’s employment.

It’s unclear whether TikTok plans to fill Bamberger’s position.

Bamberger joined TikTok in March and resigned in December, according to the first source. He served as the primary link between the platform and its advertising partners and was responsible for fostering relationships with major agencies. Before TikTok, Bamberger was a strategic advisor in the game Anzu advertising platform and previously led global partnerships at Verizon Media.

Bamberger’s exit follows the recent departure of Sameer SinghTikTok’s head of ad sales for North America.

With the imminent threat of a US ban, the platform’s advertising business, a critical revenue stream, faces potential disruption, prompting advertisers to reevaluate their investment on TikTok.

The Supreme Court will hear arguments on the potential ban on January 10. Meanwhile, TikTok will be at CES this week, where executives will outline strategies for marketers to leverage its platform.