Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform

Data Treasure introduced its CDP Trade-Up program to help companies transition from their current Customer Data Platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to ease the cost of switching to Treasure Data and a proven Migrator Toolkit to speed migrations.

“After moving to Treasure Data, our marketing team is finally empowered”

“We’ve helped more than 50 companies break free from CDPs that overpromise and fall short, but many still feel stuck — but not anymore,” said Kaz Ohta, CEO and co-founder of Treasure Data. “Our CDP Trade-Up program offers a quick and frictionless way for companies to migrate to the last CDP they’ll ever need. Data and marketing leaders will immediately begin to see the business value a CDP will deliver after the change: more revenue per campaign, faster campaign launches, and no volume, speed or channel limitations while scaling.”

CDPs are critical to powering personalized experiences that improve customer acquisition, lifetime value, and retention, but many fail to deliver the intended business value due to lengthy implementations, product complexity, and scalability and flexibility limitations. Treasure Data has been named a CDP Leader in all three of the leading independent analyst ratings, which I believe underscores its ability to deliver on the promise of a CDP.

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The CDP Trade-Up program includes:

CDP Contract Relief

Global businesses can seamlessly transition to Treasure Data without business interruption or additional CDP payments. Qualifying companies only pay for Treasure Data once their existing CDP contract ends.

CDP Migrator Toolkit

Treasure Data is highly experienced with CDP migrations and implementations for Global 2000 companies with complex data environments. Refined by completing more than 50 CDP migrations, Treasure Data’s Migrator Toolkit leverages its professional services expertise and AI to get you up and running quickly.

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Key components of the Migrator Toolkit include:

• Rise and change actual use cases in days or weeks*, using your current CDP data model and Treasure Data’s schemaless architecture
• Accelerate implementations with pre-built, industry-specific workflows
• Optimize and scale Existing and new CDP-based use cases that drive ROI and cost savings

“After moving to Treasure Data, our marketing team is finally empowered,” notes a verified G2 reviewer. “With our previous vendor, we started to run into scenarios where we were carrying large volumes of data and we had very specific ways of setting up our channels, audiences and permissions where we could not use them effectively. We decided to change and we could they now manage all the volumes of data we need, and from the start they have been able to create, store and share data for our very unique business needs.”