US DoJ wants Google to sell two of its ad products

The US Ministry of Justice suggests that Google sells two of its advertising products to restore the competition at ad Tech Space, according to New application. The proposal comes after the judge found Google guilty of “deliberate acquisition and maintenance of monopoly forces” in the digital advertisement space Last month.

The impression is noted that Google should subtract your ADX ADX, along with the “phase” sale of doubleclick for publishers, an advertisement server for website publishers. The department also wants Google to avoid starting an advertisement to 10 years after the ADX sale.

DOJ GOOD GOODY “Ensure the publishers lose significant income if they don’t use ADX.” He also accused the search giant for creating a monopoly by integrating ADX and DFP, forcing the websites of using Google’s Publisher product.

The proposal was also sent to Google to open their advertisements to buy ads, including AdWords, and made them work with all the products of the third parties “in non-discriminating conditions regarding the competition, matching, advertising or providing information, except on the term advertiser instruction.”

“This comprehensive medication set – including the departure of Google’s illegally obtained monopoly and products that were the main instruments of Google’s illegal scheme – is required to abolish Google monopoly, deny Google fruits of their violations, renewing competitions in the exchange of ads and publishers.

In response to these proposals, Google’s Vice-President of Regulatory Affairs, Lee-Anne Mulholland, said he would harm the publishers and advertisers.

“The Doom has recognized Google’s proposed advertising remedy for the advertisement fully addresses the court’s decision on the responsibility. An additional proposals for forcing our technological tools be transcended findings, there are no foundations and to harm publishers and ads,” Mulholland said in a statement.

Google suggested its own gathering of medicines in a separate submission. They include allowing ADX offers in real time available to all AD third-party servers and keep Google’s actions under an independent observer for three years compliance.

Google fights antitrust pressure from several directions. Separated from the Ad Tech case, now they also want a company Sell ​​his browser chrome after The judge found that a monopoly company on the online search market.