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As part of Utiq’s collaborative business model and industry approach,
the goal of obtaining ubiquitous availability of its authentic Audiences
UtiqEurope’s fully consented, privacy-compliant, telco-powered first-party adtech company confirms today that it has achieved scaled supply-side integrations with several of the industry’s leading SSPs and partners of inventory in its first full year of operation. .
As we begin an exciting and ambitious 2025, we are pleased to confirm the integration of our first-party identifiers with a key set of partners who support the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, PubMatic, Seedtag, TripleLift and Virtual Minds.
In today’s complex digital advertising landscape, cookies create insurmountable challenges for advertisers, publishers and users – challenges that prevent effective audience targeting, frequency management and measurement the countryside From the fragmentation of user consent and identity between platforms, to privacy and security issues, the industry faces a critical need for reliable, privacy-focused alternatives.
Support for Utiq’s Authentic Consent service – which enables brands and publishers to accurately target authentic consent audiences at scale while embracing the toughest privacy standards – has grown exponentially since launch.
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As part of this growth, Utiq has always recognized that interoperability would be critical to enable a new reality of responsible digital marketing, developing an integrative ad tech ecosystem that prioritizes user privacy and data protection.
Commenting on the partnerships and integrations it has achieved, Will Harmer, Chief Product Officer of Utiq, said:
“We want to be a catalyst for change, helping to create a reliable and responsible Internet for advertising funding with privacy and data protection at its heart. We can only achieve this goal by working together – collaborating for the mutual interests of the people, publishers and brands. These critical supply-side integrations recognize this fact, meaning that Utiq has already become a ubiquitous solution in the digital advertising ecosystem.”
Utiq launched in mid-2023 offering a unique service, with a goal to the market that solves the problems of consent, privacy and addressability of an increasingly fragmented and disconnected Internet. Critical to this proposition, Utiq’s Authentic Consent Service also includes our centralized and easy-to-use consenthub platform, which gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency.
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In just 18 months, Utiq is now operational and available in Germany, Austria, France and Spain, with the UK and Italy soon to follow, and is already enabling deterministic and responsive advertising to millions of audiences. consenting humans.
Utiq is a European AdTech company with a unique first-party identifier powered by Telco, leveraging Authentic Consent to enable responsible digital marketing. Utiq enables brands and publishers to target authentic first-party audiences at scale, delivering relevant ad-funded experiences while embracing the strictest privacy standards, through its secure and encrypted consent solutions.
Utiq’s centralized and easy-to-use consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency, Utiq was launched in 2023 and is supported by Deutsche telecommunications providers. Telekom AG, Orange SA, Telefónica SA and Vodafone Group plc.
