Viant Announces Strategic Partnership with Association of National Advertisers

Viant Technology Inc., a leader in AI-powered programmatic advertising, has announced a strategic partnership with the National Advertising Association (ANA). Viant joins the ranks of some of the most influential brands and marketers, increasing their ability to drive growth and innovation in the broader advertising industry.

“We are excited to welcome Viant to our exclusive group of strategic partners at the National Advertising Association,” said Bill Duggan, Group EVP of the ANA.

ANA, which represents more than 1,600 companies, is committed to advancing marketing excellence through events, training, publications and advocacy and provides Viant with the opportunity to collaborate closely with the company’s extensive network of marketing leaders. ‘ANA to shape the future of advertising.

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“We are excited to welcome Viant to our exclusive group of strategic partners at the National Advertising Association,” said Bill Duggan, Group EVP of the ANA. “With breakthrough innovations like ViantAI, Viant continues to set new standards in critical areas like AI, CTV and sustainability, demonstrating true leadership in the advertising community.”

This partnership comes at a crucial time for Viant, as the company continues to deliver rapid growth, outperforming the industry and gaining market share. Viant continues to solidify its position as a leader in critical industry sectors through innovations like ViantAI, redefining the future of programmatic media buying, scaling CTV ad performance and driving measurable results for e brands in a dynamic digital ecosystem.

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Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV enables marketers to plan, execute and measure their campaigns with unparalleled accuracy and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, enabling advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group Innovation Award for AI Advances.