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If the The US government wants to ban TikTokAmericans may face a different Chinese social media app. About a week before the potential ban, TikTokkers posted about the move on RedNote, known in China as Xiaohongshu. So many have migrated to the app that it reached No. 1 in the US Apple App Store on Monday.
Yes, TikTok he might actually be on his way out. It is not clear exactly what will happen immediately to the app in the January 19 deadline – probably at least disappear from the app stores and stop receiving updates. The government could also ask Internet service providers to block access, or TikTok itself could choose to let it go. So maybe it might be time to switch to RedNote if that’s really where TikTokkers are headed.
But don’t worry, we have the details on what you need to know about RedNote.
What is RedNote?
In short: It is a short form video social media site. Well, duh. But it’s not exactly the same thing as TikTok. Like dupes like YouTube shorts and Instagram reels have shown, it is difficult for any site to copy the success and addictive nature of TikTok, exactly.
However, Xiaohongshu is quite popular and growing. It is currently at the top of Apple’s App Store in downloads as people search to find a replacement for TikTok.
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TechCrunch noticed that while RedNote is arranged more like Pinterest and is sometimes seen as China’s version of Instagram, it relies on short-form video content like TikTok. Many people use it for shopping or the kind of content you can already see on TikTok, such as beauty tutorials. TechCrunch reported that it has 300 million monthly active users, which is a big figure but still many hundreds of millions less than TikTok.
Why does the RedNote spit?
As we noted, RedNote is gaining popularity because TikTok could be coming out in the United States. However, the Chinese site could gain popularity, in part, despite the US government’s attempt to ban TikTok, an app from the Chinese company ByteDance. After all, how better for TikTokkers to stick to “the man” than to popularize a different Chinese app?
Look through TikTok and other social media sites, and you’ll see people posting on RedNote. Many of the posts have generated a large number of views.
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It is difficult to project whether RedNote will maintain its popularity in the United States and, of course, Reels, Shorts, and even others. starters like Lemon8 will try to siphon TikTokkers.
But it will certainly be interesting to follow where people are headed if the ban happens in a few days.
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