Why CMOs, Not CTOs, Should Lead Their Companies’ AI Strategy

But the bottom line is that companies that allow their CMOs to drive AI strategy will win. Those who are not? They will end up abandoned or out of business because they optimized for technology instead of people.

So, CEO, as we land in 2025, it’s time to make a choice. Empower your CMOs to lead your AI efforts, or watch from the sidelines while your more savvy competitors eat your lunch. The clock is ticking, and the future does not wait. Fortune favors the brave, and the brave put customers first.