Your top B2B YouTube ads questions – answered

YouTube has long been advertising a platform for B2C merchants, but it’s often a questionnaire for B2B brands. I usually see B2B professionals in LinkedIn ask, “Did anyone have success with YouTube ads?” Or “What is the best way to access video advertising for the B2B audience?”

YouTube may feel as an unknown territory if you are used to advertising on Google or social platforms. But that begins to change. More B2B brands wake up with YouTube’s potential and I couldn’t be happier.

From first hand, I saw YouTube to increase the brand visibility, start engagement and even speed up the sales cycle for B2BS.

If you still decide or you need a guideline about where to start, here’s what to know. From videos to a content strategy and production value – here’s the questions on YouTube ad questions B2B traders are asking most of them, the answers.

1. Do we have to advertise with a video?

Technical, no – you don’t have to do anything. But if you ignore YouTube as a advertisement channel, you probably miss one of the most effective platforms to reach your audience.

Consider this:

• You have youtube over 2 billion a month of active user globally And the second is the largest search engine in the world.
• This is not only for Millennials or Gen Z – only gene Xers accounts for 1.5 billion daily examinations, and 75% of people between the ages of 35 and 53 are watching at least monthly.

Testing the platform should be uneven if your audience is on YouTube (and are).

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2. Where should we start?

Start by reconciling your expectations. Even the best one -minute video cannot close the complex B2B contract itself. What can do is start a conversation, educate and build trust – things that go to customers through a long sales cycle. Imagine YouTube as an opportunity to enhance your message.

3. What type of video content do we need?

Is tempting to be given in the “Sales Pitch” mode and talk on Your potential customers instead of to them. But the most effective B2B video content makes three things:

• Answers the questions.
• Builds trust.
• Educates.

Answer the questions

Use your sales team as a resource and ask them what questions have perspectives – and then make short videos that directly solve these questions. Better, attend sales calls or listen to conversations on the fair floor to find out what potential customers think.

Build trust

Do you have existing videos about customers you can use in your advertising? If not – and if you have written testimonies – ask the customer to update a written testimony by recording a short video testimony.

Educate

Discover your product in action, showing applications in the real world and advantages, not just features. Help your audience visualize how it improves daily life, simplifies tasks or reduce costs. These practical insights often carry more weight with committees to shopping than transient features.

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4. How should we target our video ads?

YouTube targets are incredibly grainy, making it easier to overwhelm.

Here are three examples of targeting that illustrate as possible.

Medical devices company

• Create adapted audience segments based on smaller, nichest competitive websites that sell the same product type as you.
• Avoid wide players like Medtronic, who can dilute the target.
• You can also target visitors to certain medical magazines or publications that publish content relevant to the type of medical products you sell.

Corporate events

• Use the audience on the market such as “events planning services” or “corporate events planning.”
• You can also build an audience around your top keywords related to the intention of buying.

Biosciences

• Create a customer audience segment that targets the websites where you have published research or articles, such as biocience.
• If your product has frequent updates, consider re -marketing or using the user matching list to re -include existing contacts.

Regardless of your niche, the key is continuous testing and training your target.

5. How much professional our videos should be?

There is no answer here for all sizes. Some traders suggest a more casual, “authentic” look, which can succeed. But it’s not always a better option.

One of our clients launched a less polished video for the annual event. The video contained handwritten messages on tears with a narrator outside the screen. It felt authentic, but a weaker effect, with only a 6% end rate. In previous years, the completed review rate for this particular event ranged from 39% to 60%.

Bottom line: Test it.

Some performance – not assumptions – direct their choices of production.

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6. How long should our videos be?

It is the question that I most often hear, and the answer is: it depends. Your best approach is often recorded by longer videos you can replace. Imagine that as a blog writing. You start with a long piece and then cut it into smaller social clips. That same logic is applied here.

Don’t let the longer videos scare you. I would take a 5-minute video ad, which provides value over a 30-second place that says nothing significant any day of the week.

7. Is it worth having a famous spokesman?

Short answer: may be.

I have seen B2B clients dramatically strengthening engagement with the help of a celebrity – credibility and name recognition can be powerful. But it’s not without risk.

Professionals

If the celebrity is well stored with your audience, you will receive more visibility, greater engagement and current increase in trust. One of our B2B clients recently joined with a popular, famous celebrity, and the engagement on our video ads was transformation.

Disadvantages

It can be expensive. I do not know how my client landed a famous spokeswoman, but I suppose it would be costly to many brands. There is also the risk of reputation if Celeb says or does something out of the brand. Keep in mind that celebrities rarely promote the content themselves. You are still responsible for distribution.

If you have a budget and makes a strategic sense to hire a spokesman for celebrities, go to it.

Just come in with your eyes open.

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8. Is there anything else I should know?

Yes, put your branding on the beginning of the video.

Many B2B -do they bury their logo or brand at the end of their videos. It’s a missed opportunity. You just have a few seconds to give the impression – don’t spend them.

YouTube is more than a B2C brand playground

YouTube is a smart, scalable channel for a B2B brand ready to meet their audience where they already spend time. That was said, success does not come from guessing. Comes from testing.

Try different formats, aiming for strategies and styles of production. Review your measuring information. Adapt. Repeat. Press the record – and see what YouTube can do for your B2B.