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“Well, 2024 sure was a year” seems to be the prevailing sentiment. Well, let’s put the negativity aside because even if everything didn’t break our way this year, the great thing about being journalists is that if we feel strongly about something, we have to put it in the spotlight.
Of course, we made the news. We have exclusive. We talked to A-listers and power brokers. But it’s not always the stories that stay with us. I asked Adweek’s reporters and editors to look back at their hard work in 2024 to pick their favorite pieces, and the results speak to just how broad our industry is.
There were personally meaningful themes; getting to talk to a person we had been a fan of for a long time; shine the spotlight where businesses don’t want to look; and those were just a good old time to report.
Here are ADWEEK reporters’ favorite stories of 2024:
Ads by women are still censored, but brands continue to push the boundaries
During years of covering the advertising industry, I have observed an unfortunate trend: women’s perspectives are overlooked or censored. This is not a problem exclusive to advertising, but it has come to the fore with a few advertising campaigns this year. This story was a chance for me to delve deeper into this issue and hear from women business leaders about their experiences. Despite progress, we still have a way to go to achieve gender equality in advertising. – Brittany Kiefer
