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Everyone wants in the $60 billion that average retail sales It is planned to do so in 2025, according to Emarketer. For many agencies, retailers and adtech companies, this means striking deals with other players to reach new audiences and…
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New York – September 17, 2024 – In a landmark study, “Unconnected Commerce: The Disconnect between Brands and Consumers in Digital Video Shopping“, and Interactive Advertising Office (IAB) analyzes the rise of Commerce Video, as it found that 70% of…
Partnership unlocks new opportunities to leverage retail media budgets with SKU-level purchase data to measure and optimize downstream impact of influencer campaigns Buttonthe leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. The…
BRUSSELS, BELGIUM – September 18, 2024 –IAB Europe and IAB today announced the collaborative release of the industry’s first definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until November 1, 2024, were…
Children are not only hungry in a new campaign for Wonderful halosthey are downright vindictive and borderline murderous. That’s because his parents cleaned all the sweet mandarin oranges like candy in the house, leaving him with low blood sugar and…
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WASHINGTON, DC – In response to the Federal Trade Commission report today Describing social media, streaming, digital advertising and other online services as “commercial surveillance,” IAB CEO David Cohen released the following statement: “While we are still digesting the report,…
Bill Belichick and Tom Brady reunite for a Super Bowl, and the presence of Michael Strahan would not, for once. Strahan’s SMAC Entertainment joins Fox Sports Films, BZ Entertainment and NFL Films in a pre-Super Bowl special, “The Madden Cruiser:…
FreeCast announces the next piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises 100% ad fill rates. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers, maximizing content monetization potential and…
