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“Well, 2024 sure was a year” seems to be the prevailing sentiment. Well, let’s put the negativity aside because even if everything didn’t break our way this year, the great thing about being journalists is that if we feel strongly…
2024 has had its fair share of weather events that have received top billing on newer topics such as politics, economics, business, sports and entertainment. Hurricanes dominated the news cycle, with three making landfall in the lower 48 states. Hurricane…
It would be an understatement to say that the TV industry has changed a lot in the past year. Yes increasing consolidation, lower prices in advanceand an ongoing struggle on sports rightsstreamers and broadcasters are forging ways forward in the…
The overall digital advertising landscape is changing at breakneck speed, fueled by major advertising platforms such as Amazon, Facebook/Meta, Google and TikTok. There is no doubt that the sector has become more complicated with each passing year and as we…
In today’s fast-paced digital landscape, it is crucial for businesses to offer a smooth and consistent customer experience across multiple platforms. The goal of omnichannel marketing is to ensure that customers have a cohesive and consistent experience, no matter which…
This post was previously published at an earlier date. The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as…
By the Book is a feature series where journalists discuss their works of fiction and non-fiction. The traditional end-of-year news cycle recently received a shock when residents of New York and New Jersey reported mysterious drone sightings in the skies…
ADWEEK recently crowned his 20 best ads of 2024but this list is different. These are ads that fly under the radar or that you may have overlooked – but that doesn’t make their creative quality any less excellent. Peru second…
It’s no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline…
Despite continuous evolutions in the marketing ecosystem, advertisers and agencies continue to raise concerns about unlocking organizational value in rapid change. Coupled with this is the uncertainty around properly measuring marketing success, performance and managing customer data. Implementing data standards…
