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With the launch of its free games arcade, ‘Playables’, YouTube becomes the latest brand to harness the marketing power of games. At launch, the Playables arcade featured more than 75 games, including Angry Birds Showdown and Cut the Rope, which…
This article was originally published on December 18 For better or worse, people have had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns in a vacuum, hoping that their…
Dating apps have got a bad rap lately, so Tinder takes the skeptics with playful advertisements that flip the script in negative narrative about modern dating. Tinder has unveiled the latest chapter of its “Start with a Swipe” campaign. once…
This story was previously published at an earlier date. Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let’s celebrate. ADWEEK’s annual Jealous List isn’t a sinful endeavor, but rather a…
“Well, 2024 sure was a year” seems to be the prevailing sentiment. Well, let’s put the negativity aside because even if everything didn’t break our way this year, the great thing about being journalists is that if we feel strongly…
2024 has had its fair share of weather events that have received top billing on newer topics such as politics, economics, business, sports and entertainment. Hurricanes dominated the news cycle, with three making landfall in the lower 48 states. Hurricane…
It would be an understatement to say that the TV industry has changed a lot in the past year. Yes increasing consolidation, lower prices in advanceand an ongoing struggle on sports rightsstreamers and broadcasters are forging ways forward in the…
The overall digital advertising landscape is changing at breakneck speed, fueled by major advertising platforms such as Amazon, Facebook/Meta, Google and TikTok. There is no doubt that the sector has become more complicated with each passing year and as we…
In today’s fast-paced digital landscape, it is crucial for businesses to offer a smooth and consistent customer experience across multiple platforms. The goal of omnichannel marketing is to ensure that customers have a cohesive and consistent experience, no matter which…
This post was previously published at an earlier date. The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as…
