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The Epsilon data unit has emerged as one of Publicis Groupe’s biggest weapons of its recent success, helping its stock to rise almost. 70% since the beginning of 2023. “Operation Epsilon and Publicis Media are now totally intertwined and at…
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WASHINGTON, DC – Today, as the US Senate votes to advance two significant online safety bills for children – the Kid’s Online Safety Act and the Children and Teens Online Privacy Protection Act – Lartease Tiffith, Vice President for Public…
A On TikTok appears imminentand members of TikTok’s thriving communities, such as #BookTalk#PerfumeTok, and #MovieTok, need to find new platforms to connect. BookTok is not only a thriving community, but a space where people can build careers. For example, Then…
In the era of digital transformation, the connection between data architecture and modern marketing has become increasingly significant. Data architecture, the backbone of digital infrastructure, plays a crucial role in shaping marketing strategies. It provides a structured approach to data…
New York – August 8, 2024 – The business and commerce media ecosystem is rapidly expanding and shows no signs of slowing down, creating extraordinary and innovative marketing and advertising opportunities for brands and agencies. As these networks revolutionize how…
Omnicom Media Group (OMG) is bringing on PHD executive Katie Klein as chief investment officer, she shared with ADWEEK. Klein previously held the same role at the subsidiary PhD USA. In his three years, he has built an integrated investment…
As the European Union prepares to implement the Digital Operational Resilience Act (DORA) on January 17, 2025, marketing leaders in financial services face new challenges in managing customer data in Salesforce. This regulatory framework requires a new approach to how…
Powered by SafeGuard Privacy, the Platform Offers Efficient, Scalable and Industry-Specific Privacy Due Diligence for the Digital Advertising Industry NEW YORK, August 13, 2024 – With 19 comprehensive state privacy laws currently in effect and more on the horizon, digital…
Everyone wants in the $60 billion that average retail sales It is planned to do so in 2025, according to Emarketer. For many agencies, retailers and adtech companies, this means striking deals with other players to reach new audiences and…
