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Steak ‘n Shake, the US fast-food chain known for embracing Bitcoin payments, is expanding into El Salvador, the first country to adopt BTC as legal tender.
Key tips:
- Steak ‘n Shake is expanding in El Salvador after becoming one of the most prominent US fast-food chains to adopt Bitcoin payments.
- The company attributes 11% Q2 sales growth and a 15% Q3 jump to its Bitcoin integration.
- A brief attempt to consider ETH payments sparked a backlash, prompting the chain to reaffirm its allegiance to Bitcoin users.
The company announced the move on Saturday after participating in the Bitcoin Histórico event held in San Salvador earlier in the week.
“We were honored to be in Bitcoin Country,” the company wrote about Xsignaling deeper involvement in the nation’s crypto economy.
Steak ‘n Shake’s Bitcoin Push Increases 11% in Q2 Sales
The expansion follows Steak ‘n Shake’s decision in May to begin accepting Bitcoin in its US stores.
So far, the strategy seems to be paying off. Steak ‘n Shake credited a nearly 11% jump in same-store sales in Q2 to its Bitcoin payments rollout, positioning the brand as one of the asset’s most visible corporate adopters.
Its embrace of Bitcoin has cemented the chain as a recognized player in the crypto community, highlighting a growing trend of merchants integrating BTC for everyday purchases.
Advocates argue that real-world, low-value transactions are an essential step toward wider adoption.
However, the company briefly sparked controversy in October after the vote his followers on whether they should still accept Ether (ETH).
Of the 48,815 votes, 53% supported the idea, sparking an immediate backlash from Bitcoin maximalists.
“ETH is centralized trash. Bitcoin is freedom,” wrote one user, warning the chain against expanding beyond BTC. Within hours, Steak ‘n Shake reversed course.
“Poll suspended. Our loyalty is with Bitcoiners… Who even allowed this?” the company posted on X the same day the survey launched.
Despite the brief stumble, Steak ‘n Shake continued its strong financial performance in Q3, reporting a 15% quarterly increase in same-store sales.
The company has surpassed McDonald’s, Burger King, Taco Bell and Starbucks, marking one of the most impressive growth courses in the fast-food sector.
Steak ‘n Shake Launches Bitcoin Treasury, Donate Sats
At the beginning of the month, Steak ‘n Shake has launched a Bitcoin hoardcommitting to store all BTC received from customer payments in a dedicated reserve.
The company announced the initiative on X, calling it the next step in strengthening its long-term Bitcoin strategy.
As part of the rollout, Steak ‘n Shake will donate 210 satoshis for every “Bitcoin Meal” sold, with funds directed to OpenSats to support Bitcoin Core and open-source development.
The company is expanding its engagement even further through a partnership with the Bitcoin rewards app Fold.
Customers who purchase a “Bitcoin Meal” or “Bitcoin Steakburger” will receive $5 in BTC, redeemable through Fold.
The promotion, available in 400 locations in the United States, aims to introduce Bitcoin to everyday consumers.
