Dogecoin Is About to Be All Over This Soccer Team’s Jerseys and Stadium

The Shiba Inu logo of the famous coin meme Dogecoin (DOGE) will beautify the jerseys and signage of the stadium of the Italian football club, US Triestina Calcio 1918, the House of Doge and its stock market merger partner Brag House, announced on Thursday.

House of Doge – the business arm of the Dogecoin Foundation – and Brag House announced earlier this month that they had took a controlling stake in the clubTaking the first step to expand awareness of DOGE through the world’s most popular sport.

“Dogecoin on the front of the kit of a historic club keeps the brand in every match photo and broadcast,” House of Doge CEO Marco Margiotta said in a statement. “This is about visibility that turns into familiarity and then utility. This familiarity is another step to bring the acceptance of Dogecoin in the world.

As part of the sponsorship, the Dogecoin logo will be featured on the chest of the club’s primary match shirt, with placement on the sleeves and shorts of their secondary shirt.

In addition, the brand will gain visibility on the stadium’s LED panels during matches, and will be featured on media backgrounds in the press room and in promotional videos.

“Imagine the day when major college programs, across all divisions, take the field with Dogecoin on their jerseys,” Brag House CEO Lavell Juan Malloy II said in a statement. “It’s not just sponsorship, it’s symbolic of a movement where community, technology and real-world ownership intersect.”

The logo sponsorship will cover the remainder of the 2025-2026 football season, as well as the entire season after. The jersey reveal is still awaiting final creative approval.

At the beginning of the month, the House of Doge announced that it would be making a reverse takeover of publicly traded Brag House Holdings (ticker: TBH), a college-focused online gaming company.

House of Doge helped put the Dogecoin logo on an Indy500 car in May. To achieve his goal of spreading awareness of the top meme coin, he also acted as a key partner in the creation of an “official” Dogecoin treasury for public trading cleaning products company, CleanCore.

DOGE has jumped 9% on the year, but remains down 75% from its 2021 high of $0.73. It is now changing hands at $0.18, falling around 7.4% in the last 24 hours.

The TBH stock, meanwhile, is down about 5% on the day and 30% in the last month.