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WASHINGTON, DC – Today, as the US Senate votes to advance two significant online safety bills for children – the Kid’s Online Safety Act and the Children and Teens Online Privacy Protection Act – Lartease Tiffith, Vice President for Public Policy at the Interactive Advertising Bureau (IAB). ), issued the following statement:
“IAB strongly supports initiatives to protect children online. As a parent, I share the concerns of other parents regarding the safety of our children. However, it is important to recognize the vital role that education online, communication and entertainment play into children’s lives—much of which is provided for free thanks to advertising.While these bipartisan bills offer some reasonable updates to current regulations, they also introduce challenges that could hinder access to high-quality content, especially for children We are concerned about the potential for conflicting state laws, subjective knowledge standards that could increase liability for websites and applications of the general public, and restrictions on the use of internal data that help service providers improve customer experiences.In addition, the IAB is particularly concerned about provisions that may limit freedom of speech, put in effectively government oversight over platform content decisions. As the legislative process continues, we are committed to working with legislators to refine these bills and ensure they achieve their intended goals without unintended consequences.”
About IAB
The Interactive Advertising Bureau enables the media and marketing industry to thrive in the digital economy. Its membership includes more than 700 media companies, brands, agencies and technology companies responsible for selling, delivering and optimizing digital advertising marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies and the wider business community about the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops standards and technical solutions. IAB is committed to professional development and raising the knowledge, skills, competence and diversity of the workforce across the industry. Through the work of its public policy office in Washington, DC, the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policy makers. Founded in 1996, IAB is headquartered in New York City.
Contact IAB Media
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794
[email protected]/[email protected]
