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- Investment in AI drives competitive advantage and innovation, they say
- Dedicated AI leadership accelerates organizational efficiency
- Business leaders see AI as a long-term asset
AI is reshaping the business landscape, and companies investing in AI are likely to reap substantial rewards, new research has claimed.
A report from Unisys reveals that companies establishing structured AI strategies, supported by leadership and a long-term vision, strengthen their position in an increasingly competitive environment.
AI is expected to be a permanent component of the strategic path of many companies as 93% of executives favor the use of AI to stay ahead of the competition.
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Elsewhere, the report stated that 89% of brand leaders anticipate their organization AI usage will increase next year, with this growing enthusiasm suggesting that businesses are recognizing the potential of AI to drive efficiency, innovation and competitive differentiation.
The presence of dedicated AI leadership has proven to accelerate benefits, as 86% of companies with a Chief AI Officer reported substantial time savings.
In addition, competitive advantages are evident for companies that approach investment in AI strategically. 30% of organizations that have invested in AI as a core component of their business strategy report a notable competitive advantage.
Leaders also recognize AI as a long-term asset, not just a trend. With nearly three-quarters of executives surveyed seeing AI as a reliable source of information, many are committed to supporting AI’s role in business beyond immediate projects.
The study also indicates that 60% of organizations expect to diversify their AI investments into different projects in the coming years, ensuring that AI fits into different facets of their operations, rather than being limited to isolated use cases.
“As leaders seek insights for ROI on AI investments, they must consider that AI is designed to help solve problems – from mundane tasks to complex challenges,” said Brett Barton Vice President and Global AI Practice Leader at Unisys.
“This allows organizations to maximize impact, especially when there is a targeted business challenge. With the right strategy, use case and focus, organizations that implement AI will thrive.”
