Making ‘Agentic’ Happen At Possible; Not Everything Needs To Be Retail Media

Agents of chaos

Ai buzzwords move at pace, well, ai.

The term “AI” is often used as a replacement for machine learning or sometimes only as synonymous with algorithmic software products.

The new jargon du Jour is, however, a “agent”.

The agentic tech is built on a large language model and can turn normal inquiries into automated tasks operated by AI. Things like, “Find me a subset of this audience” or “Complete the visualization of data with information from my campaign report.”

According to Jonah Goodhart-Sutorie MOAT and, more recently, the co-founder of the contextual launch of the AI-based AI-based AI-AGentic Tech will help with the program biz “move the last time of the random select of segments.”

Where is it moving?

“The age in which we describe who we want to come and take advantage of AI to effectively reach these people,” he told participants in Miami on Tuesday.

And it is not surprising that we see more and more advertising AII AII Rotationas enters the scene.

The programming industry “tends to be the most favorable digital,” said Goodhart, and also “the fastest to test their digital processes.”

Retailing oriented

Advertisers are swallowed in the madness of retail media – but maybe it will go a little to use retail data, writes Mike Shields in his Next in the media bulletin.

Traders have a good insight into how impressions in ads lead to shopping, so advertisers hooked up on this closed circle attribution, according to Shields.

Retail media networks rely on the increased demand of advertisers for retail data by expanding outside the platform and introducing new types of supplies, including purchased formats.

As a result, advertisers use retail media on various channels that are not found, such as linear TV, CTV and digital outside the home-“Do media companies consider it a good idea or not,” Shields writes.

After all, some media channels are not great in buying shopping and may actually be harmed if their performance of measures using purchasing information, Shields sets up.

Nonetheless, advertisers will probably remain addicted to retail data. Economic winds from Trump’s Tariff Administration could list merchants to double with performance and attribution, according to Shields.

In other words, retail data will be applied in an even greater degree – whether it is appropriate or not.

You will hear me how to roar

Puma’s sportswear brand realized what was missing from his marketing, and now she’s ready to hit.

What puma overlooked? Community. Decision? The campaign launched in March called “Go Wild”, which is the biggest global effort of the brand. It has new product launches, the Ambassadors of Fame Focused on Values, including Rihanna and A $ AP Rocky, and local jumping windows for running and lifestyle.

Puma also tilts in nostalgia by re-launching a 90s sneaker called Speedcat. But Marko follows modern trends by hosting events and collaborations related to the main sports events.

Today’s consumer is focused on more than just a “victory at all costs,” said Richard Tayysier, Global VP and Puma Marketing, he said Great. “It’s about persecuting that energy in yourself and being alone.”

For example, instead of just focusing on the voices of celebrities (and don’t get us wrong, we love Rihanna’s voice), the first phase of the campaign contains daily runners who share their personal stories.

But how does that perform? Well, focusing on the brand helps generate sales. According to Puma, “Go Wild” is currently in the first 5% for sales efficiency in the US, Germany and China.

But wait! There are more

The main brands like Mastercard and Nissan are withdrawing their sponsorships in New York this year. [WSJ]

Chatgpt is the purchase features [Adweek]. Meanwhile, the target launches a standalone Ai app that will compete with Chatgpt. [TechCrunch]

Duolingo declares himself a “Ai-first” company and says he will stop hiring people for contract work “which AI can handle.” [LinkedIn]

Amazon says he has not approved the plan of his team Amazon Haul to indicate the price increase due to tariffs after Trump’s administration calls the plan “hostile and political”. [Axios]

Despite more than expected three -month earnings, Snapchat’s shares fell to 14% after the company refused to offer a look for Q2. [CNBC]

You are hired!

IAB engages Caroline Giegerich as a VP from AI. [release]

Pepsico brings Jonnie Cahill as CMO International Foods. [Adweek]

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