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A Guide For Enterprise Marketers
Smartphones put the world at our fingertips. People have questions they need…
The hidden reasons your CDP project is failing
It is common for companies to invest in new technology and then,…
Button and The Shelf Partner to Unleash Unprecedented Product Level Purchase Data to Fuel New Budgets into the Creator Marketing Universe
Partnership unlocks new opportunities to leverage retail media budgets with SKU-level purchase…
Leaders pushing for AI investment are gaining competitive advantages
Investment in AI drives competitive advantage and innovation, they say Dedicated AI…
The Psychology Behind BuzzFeed’s Clickbait Headlines And Why They Work
Have you ever wondered why BuzzFeed article headlines look so outrageous? For…
Why DIY experimentation is critical to AI success
In a recent presentation to students at the University of Wisconsin-Madison, I…
IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment
BRUSSELS, BELGIUM – September 18, 2024 –IAB Europe and IAB today announced…
Mastering LinkedIn Video: Attracting the Right Audience
Are you neglecting LinkedIn in your video marketing strategy? Curious about how…
What retailer marketers should be thinking about in 2025
“Advertisers are looking for more end-to-end end-to-end access, working with a smaller…
Hangry Kids Get Revenge in Darkly Funny Ads for Wonderful Halos
Children are not only hungry in a new campaign for Wonderful halosthey…
