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Todd Friesen, one of the most experienced digital merchants in our industry, recently posted on LinkedIn that the basic basis that apply to traditional search engines act exactly the same for the optimization of AI search. His post quickly received dozens of comments and more than a hundred likes, which indicates that he is not the only one who believes that there is no need to give SEO -another name.
Who is Todd Friesen?
Todd has had a long career in SEO, sometimes from Salesforce and other top agencies and companies. Like me, he was a moderator on the old webmasterworld forums, just working for a long time. Although he is younger than me, I fully consider him my elderly in the SEO business. Todd Friesen, along with Greg Boser, was a SEO Podcasting pioneer with their SEO Rockstars show.
AEO – Optimization of an answer engine
It was a race that would give a name to optimize the web content for AI search engine and a few details about why it deserves a new name.
Today we are with five names for exactly the same thing:
- AEO (Optimization of Reply Motor)
- Aio (AI optimization)
- CEO (engine optimization for chat)
- Generative Optimization of the engine)
- LMO (the optimization of the linguistic model)
Today, there are many people who agree that the optimization for AI search engine is basically the same as optimizing for a traditional search engine. There are few cases for a new name when even AI search engine like perplexity uses a version of the Google Algorithm Pagerank to rank authoritative websites.
Todd Friesen publish At LinkedIn, he did the case that optimizing for AI search engine is basically the same thing as SEO:
“This is basically the fundamental SEO and the basic construction of brands. Can we stop complicating it?
– The right code (html, scheme and all that)
“A quick and reversive place
– Good content
– Research of keywords (yes, we are still doing this)
– coordination with marketing marketing
– Build some connections
– analytics and reporting (focus on converting traffic)
“Rinse and repeat”
SEO FOR AI = SAME SEO Fundamentals
Todd Friesen is right. Although there is room for arguing about details, the entire frame for SEO, whether or not it is for AI search engine, can be reduced to these seven basic basis of optimization.
Digital marketing pink Callejas (LinkedIn profile) agreed that there were too many names for the same thing:
“Too many names! SEO vs aeo vs geo”
Kevin Doory, (LinkedIn profile) Director SEO -AU Razorfish commented:
“Those who talk about what they do can change names to everything they want. The others will just do the damn things.”
SEO Advisor Don Rhoades (LinkedIn profile) Agreed:
“Still, after all these (unsuccessful) attempts to distance him from him, she” thought the leaders ” – eg input marketing, hacking growth and regardless of the other nomenclature of du jour, they decide to gather the following.”
Ryan Jones (LinkedIn profile), Older vice -president, SEO on Razorfish (and founder Serprecon.com) commented
“Geo is a terrible name”
Return to Aeo somewhere else
The discussion of Bluesky was seen by Google John Mueller commenting on the motivation to create Hype.
Pouring the Gupta She has announced her opinion on Bluesky::
“It is absolutely wild for me that in this discussion geo/aeo and So all say that the construction of the brand is not needed for SEO, but it is important for geo/aeo.
Like brother, cold. These AI things did not invent the need to build a brand. He existed before him. SMH. “
Google’s John Mueller replied:
“You do not build the audience on the network reasonable and do not sell new things / services, saying that the current status is sufficient.”
What do you think?
What is your opinion? Is SEO for AI fundamentally the same as for regular search engines?
