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American fast-food chain Steak ‘n Shake has launched a Bitcoin treasury, pledging to store all BTC payments received at its restaurants in a dedicated strategic reserve.
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- Steak ‘n Shake has launched a Bitcoin treasury, pledging to store all BTC payments from restaurant sales in a strategic reserve.
- For every “Bitcoin Meal” sold, the company will donate 210 sats to OpenSats, which supports Bitcoin Core and open-source development.
- The chain credits Bitcoin users for driving double-digit sales growth and cutting payment processing fees by about 50%.
The announcement, done on Friday the Xit was met with strong approval from the Bitcoin community, who hailed it as another sign of growing real-world adoption.
Steak ‘n Shake to Donate 210 Sats for Bitcoin Meal
The company said that for every “Bitcoin Meal” sold, 210 satoshis (about $0.23) will be donated to OpenSats, a non-profit organization that supports developers working on Bitcoin Core and other open-source Bitcoin projects.
The move puts Steak ‘n Shake among a small but growing number of major U.S. retailers that are integrating Bitcoin directly into their payment and philanthropic models.
While the chain has not disclosed how many of its sales come Bitcoin payments since they were activated in May 2025its financial results indicate increasing traction.
The company reported $69.3 million in revenue for Q2 2025, a 12% year-over-year increase, and credited Bitcoin users with helping drive a 10.7% quarter-over-quarter increase in same-store sales.
That momentum carried over into Q3, with a 15% increase in same-store performance, suggesting steady engagement from customers who pay Bitcoin even if they remain a minority.
The acceptance of Bitcoin has also brought tangible cost benefits.
In a May filing, Steak ‘n Shake said it saved about 50% in processing fees compared to credit card transactions, underscoring one of the key financial advantages of BTC payments for high-volume retailers.
The initiative also comes with a partnership with Fold, a Bitcoin rewards platform. Customers who purchase a “Bitcoin Meal” or “Bitcoin Steakburger” will receive $5 in BTC, redeemable through the Fold app.
“Bitcoin becomes mainstream when it starts appearing in everyday life,” said Will Reeves, founder and CEO of Fold.
“For many people, this will be the first time they will own Bitcoin – and it will come from something as ordinary as getting a hamburger.”
The limited-time promotion will be in 400 locations in the United States, further embedding Bitcoin in the daily habits of American consumers and marking a new stage in the crypto’s path to mainstream commerce.
Steak ‘n Shake Backs Out of Ether Payments After Bitcoiners’ Backlash
Last month, Steak ‘n Shake abandoned plans to accept Ether after the backlash by Bitcoin supporters, rekindling debates about tribalism in the crypto community.
The 90-year-old company, which began accepting Bitcoin payments in May, launched a poll on X asking followers whether it should expand to Ether.
Of the nearly 49,000 votes cast, 53% favored the move, but just four hours later, the poll was abruptly suspended.
“Poll suspended. Our loyalty is with Bitcoiners. You have spoken,” announced the company, reaffirming its loyalty to the BTC community.
The decision follows a 15% year-over-year increase in same-store sales, which Steak ‘n Shake attributed to strong support from Bitcoin users in the United States, France, Monaco and Spain.
