The 13 Best Ads of 2024 That You Haven’t Seen

ADWEEK recently crowned his 20 best ads of 2024but this list is different.

These are ads that fly under the radar or that you may have overlooked – but that doesn’t make their creative quality any less excellent. Peru second consecutive yearADWEEK shines a light on those campaigns that haven’t scooped industry awards shows or dominated headlines, but still deserve recognition.

Among this group are a self-aware spoof from a luxury fashion house, a comical road trip from a period skincare brand, a tourist ad that used reverse psychology, a museum that sent people on a treasure hunt , and many more.

In no particular order, here’s ADWEEK’s list of 2024’s hidden gems.

Rainbow Wool | “Gay Rams” by Serviceplan Germany

The support of the LGBTQ+ community extends to the animal world in a fun and thought-provoking campaign for Rainbow Wool from the agency Serviceplan. As homosexuality remains a crime in 62 countries around the world, a sheep farm in Germany has started to fight inequality by producing a textile made from the wool of gay rams. Serviceplan helped launch Rainbow Wool’s first fashion collectionwith Tokio Hotel singer Bill Kaulitz, in a buoyant video explaining the product and the plan. – Kyle O’Brien

Courageous Conversation Global Foundation | “America Erased” by Wieden + Kennedy New York

With diversity, equity, and inclusion (DEI) issues under constant attack in the United States, book banning is on the rise. As a result, some painful truths and valuable lessons that have shaped the country’s history have been overlooked. That’s why Wieden+Kennedy New York partnered with the Global Courageous Conversation Foundation on “America Erased” to highlight the dangers of prohibitions and censorship, especially to marginalized communities. His goal was to trigger a movement that defends the freedom of students to learn the complete history of their country. – Kyle O’Brien

Duolingu | “Do your lesson, no ass” (in-house)