YGG: YGG Play and LOL Land Launch

Key insights

• Yield games (YGG) develop beyond their original guild model, spreading to the publishing of the Games of Games.
• YGG made his debut as a publisher with Lol LandA casual game on a panel based on a browser that initially offered $ 10.0 million in YGG Token Rewards.
• YGG launched YGG Play, his publishing handTo re-establish the relationship of a publisher-developer through a smart contract, forced to divide real-time revenue, which improves transparency and reconcile incentives
• Lol Lond attracted over 630,000 monthly users at a summary in July and generated $ 3.1 million in revenue.
• YGG did the tokens buyout, Operaing 135 ETH (~ $ 518,000) in the value of YGG 31. July 2025 and made another next redemption on 22 August 2025. For $ 1.0 million with the LOL LAND revenue.

Introduction

Guild games of yields (Ygg) It was created in 2020 as a decentralized web of guild games with a mission of democratizing approach to playing in virtual worlds. By organizing a global network of players, creatives and builders, YGG enabled participants to earn actual revenue from Blockchain Games and helped to form a fundamental narrative of Web3 games.

Over the following years, YGG has grown into the largest web3 playing community by pionering the scholarship model that has made the players access to NFTs from treasury treasury, the most famous during the Axie infinity boom. YGG has also launched a guild advancement program (Gap), a series of structured tasks that awarded the participation of the players and became one of the most successful initiatives for the search in space. To a global scale, YGG established partnerships with regional guilds around the world, like Pilipinas,, Ola Gg in Latin America and Kgen (earlier Indigg) In India, the construction of localized entrance points in the web3. In addition to the growth of the community, YGG invested and joined with dozens of blockchain games, including Axie Infinity, Sandy boxand Illuviumcreating a wide network of opportunities for its members.

As the market matured, YGG recognized that the traditional playing model to growth fought to maintain engagement. Crypto-Rodi users wanted fast, fun and useful experiences, a gap that the guild programs could not fulfill. This recognition is a catalystic expansion of YGG from the exclusively guideline platform to the becoming of the publisher with full blows and ecosystem operators. Through his new publishing hand, YGG playingYGG is now focusing on the creation and distribution of games adapted to the new segment of the “occasional degene” market.

Ygg game: lol country

May 23, 2025. YGG launched his recordal hand, YGG playingIs his first title: Lol land. Lol Land is a casual game on board headquarters in a browser built Abstract. Designed as a “occasional degene” experience, combines affordable playing with web3 features. Allows the players to move Monopoly thematic panels, earn points, unlock NFTS and compete for a rewards of $ 10.0 million Ygg Token pool. The game integrates the characters aimed at the community, including Penguinsbring a playful turn to a traditional plaque game format. Early reception on Lol Land was positive, with lol land 25,000 players joined his weekend in opening. Although early, Lol Land has attracted the foundation of the active users on a summary on which it can be upgraded.

From the launch, Lol Land has made more than $ 3.1 million in revenue, an average of $ 27,361 a day. While still in the early stages, the game has determined the solid foundations for growth with promising initial traction. Putting the audience of “occasional degene”, Lol Land benefits from a constant flow of players who can quickly enter the game, spend modest amounts of time and money and get involved in light, rewarding gameplay.

Lol Land has attracted 16,979 unique wallets since launch, with an average of 243 daily active players. YGG’s adoption efforts had a direct impact, with the activities that appeared on July 21, 2025, during Malaysian Blockchain Week, where the game was presented together with Kambri,, Rabbit planetsand Span in Cave cabin playground. The rush showed YGG’s efforts to actively grow the player base with activation with the events.

Over 42.0% of the Lol land consumers spent between $ 10 and $ 100, aligning with YGG’s intention to design the “Casual Degen” game in which players could easily jump in, spend a small amount and play for a chance at points that can be replaced for NFTS and YGG tokens. At the same time, the game attracted high value consumption, with more than 55 wallets that contributed more than $ 10.0,000 and 11 wallets that spent over $ 50.0 thousand. This distribution with Varci has shown that LOL land attracts over the spectrum, hiring a wide base of occasional users, simultaneously recording significant value from whales. Refumating this mix, the average revenue of YGG per user (ARPU) reached $ 1,020, the number higher than the traditional game titles, pointing out that the YGG Play design combines accessibility for casual consumption from whales.

Third party publishing

In addition to launching his first game, YGG united with other titles to expand his third party publishing service via YGG Play. The key motivation to build this hand was to solve long -standing tensions in traditional Publisher Relationship – Developer. In the web2 model, publishers collect revenue and distribute it to studies by delayed schedule, often leaving programs with little visibility in their earnings and limited impact on key decisions. YGG Play aims to re -establish this dynamics by incorporating the division of revenue directly into smart contracts. This model ensures that revenues are automatically divided between publishers and developers, payments are onchain, and neither side has to rely on the reporting or discretion of another. The result is greater transparency, reliable implementation of the agreement and better stimulation of incentives. First partner of the third party YGG Play publisher, GigaverIt highlights this approach not only through the activation of the cross game, such as the Gigaverse Table in Lol Land and Lol Land Skins in Gigaverse, but also by adopting YGG Play is a smart contract that is reinforceddivision of revenue. Brother and sisterA new title from the South Korean studio for the development of the games on the web3 Delabs gamesHe was also joined by YGG Play Ecosustav as a third publishing partner.

YGG Treasury

The YGG -the financial strategy has matured together with its business model. After a successful Lol Land launch, YGG finished a 135 Redemption eth YGG in July 2025, as well as a buyer of $ 1.0 million in August, funded directly from the revenue of the game after covering the costs of development and implementation. AND 518.000 USD and $ 1.0 million Transactions represented YGG’s long-term commitment to the success of the ecosystem with bicycle new revenue back to their token economy. Move matching to his Trezodic Strategy, which was to generate sustainable, Cash flows that can be re -shipped These support surgery.

YGG Treasury remains strong, with a reported value $ 38.0 million from July 2025Including $ 7.7 million held in Stablecoini, T-bills and large caps. With this treasury, YGG stated that there is enough runway to continue working So in 2027. Land launch is also an amplifier, because now YGG has a product that creates revenue.

Final summary

YGG’s expansion to posting through YGG Play indicates a significant evolution of its business model. The launch of Lol Land showed early success, earning millions of revenues, attracting a solid player base and establishing a repeated framework for the involvement of the audience “Occasional Degene”. These results emphasize the sustainability of the YGG game as an engine of revenue and a tool for community growth, confirming the YGG decision to expand beyond its original model. Since Lol Land provides proof of concepts and titles such as Gigaverse and Gigachabate, which are already joining as partners, the YGG Play is positioned for exchanging its issuance and further integrating its success in its ecosystem.

Let us know what you loved in the report, which may be missing or sharing any other feedback Fulfilling this short form. All the answers are subject to our Privacy rules and Service conditions.

This report has been ordered by YGG All content was produced independently by the author (s) and does not necessarily reflect the opinions of Messari, Inc. or an organization who requested a report. The release organization may contribute to the content of the report, but Messari maintains editorial control over the final report to retain the accuracy and objectivity of the data. The author (s) can hold the crypto currency named in this report. This report is intended for information purposes only. Not intended to serve as an investment advice. Before making any investment decisions, you should implement your own research and consult with independent financial, tax or legal advisor. The effect of any property so far does not indicate future results. Please see ours Service conditions For more information.

No part of this report can be copied, photocopied, multiplied in any form in any way or (b) redistributed without prior written consent Messari®.